Apple WWDC 2018 Round Up – What The Tech Ep. 402

Posted on June 6, 2018 by Paul Thurrott in Podcasts, What The Tech with 4 Comments

Andrew and I discuss the WWDC 2018 announcements, including iOS 12, macOS Mojave, and Apple’s plans for iOS apps on the Mac.

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Comments (4)

4 responses to “Apple WWDC 2018 Round Up – What The Tech Ep. 402”

  1. Avatar

    Rob_Wade

    I just don't get the obsession people have with "dark mode/theme" and "night mode". I just don't. I want the truest colors, forever, period.

  2. Avatar

    nbplopes

    Yeah and Google is bringing Android apps to iOS with PWA ... catch the drift?


    This move its all about developers and diversity of healthy businesses, the powerhouse of an healthy ecosystem. They have many, many more developers and sucessfull businesses building apps for iOS than for the Mac. If they make it much easier to build for the Mac, to the point that these developers can leverage their efforts on iOS to do it ... maybe, just maybe, they will build for the Mac too.


    For developers that build for both it has the potential of lowering costs. But this is a huge maybe. The bottom line is that there aren’t has many users on the Mac to make worthwhile for many.


    That is what its all about. Not a merge of concepts has MS did. How many times Leo talked about a Mac with touch and pensil support as well as mobile apps on it, like Windows 10 supports? For that a merge is required, it will not happen for a long time.


    Microsoft problem was different. MS started only with the PC. All they had outside of the PC has a platform was irrelevant. They did not have either users or developers in numbers to build something from it, and their tech simply far behind. So they needed a modern approach that targeted both users and developers at the same time, with the PC has the starting point. So they tried to merge all concepts and materials into the PC: Built a platform and OS that worked like a PC, like a Tablet, like a Console and a like Smartphone (all experiences in one). and provided tools tnot only helping PC developers in migrating their know how from the classic Windows platform to the new one, but also from other platforms.


    The problem is that developers did not even migrate from the classic windows platform to the new one, much less the rest. Because of that, they are now emulating the classic windows platform on top of ARM for instance and allowing classic windows apps in the Windows Store.


    On the issue of MS not caring for details as much as say Apple. I have the same feeling. But one cannot discount the amount of debrie the MS approach was bound to generate at all points and layers. It is so wide and complex to execute that high volumes of debrie was inevitable. From a user point of view the result of all this effort is Surface Book 2 and and Surface Studio.


    But here is the irony: How many people are leveraging on smartphone, tablet or console experiences on top of a PC and how frequently? Did users increased in numbers? Are there new and unique use cases that developers can use to differentiate themselves? Because in the end of the day that is what developers are targeting. I don’t think there are and MS is not providing much answers either, its all muddy. X billion of PC users, ok, I target the PC experience with a PWA or Web App than, thank you very much.


    Still, there is one more question to answer. If Apple and MS had exactely the same problems would they approach innovation the same way? Don’t think so. Microsoft sees Software to be at the center of the technical truth, at the center of the tooling. That is why they attempted to do the above with no devices to work on. For them, because of software, merging the function of a knife and a fork into one tool, makes all the sense because if software can do it, it must be the truth. Its a belief system.


    While Apple see things differently, a more balanced view. They see software as the continuity of the physical world and vice versa. They see, hardware and software has parts a solution where one is not more important than the other. Together they hold the truth, not one over the other.


    Partly because of this, they have entirely different business models. They peruse entirely different businesses in terms of acquisitions. Just because Apple has Xcode, buying Github for them makes little sense. While for MS makes all the sense because of Visual Studio. Github its all about the software world. That is where MS thinks the most money is. While Apple its about the frontier beeween the digital and the physical. That is where they think the most money is.


    They see the tech with entire different philosophies. One needs to look at Steve Jobs vs BG to undertstand it. For instance SJ philosophy was highly influenced by Asian philosophy. Admiring the contours of a leaf or a tea cup was fundamental for understanding and interpreting the value of anything and its existence. The impact of this is that some Apple observations and focus in their Keynotes over a new feature or approach, leaves Windows users perplexed and find it silly. For them its just a bullet in a check list of software. People want Dark mode, ok, let’s make it ... it looks like it, ok check, use it. While Apple, let’s make it ... look how beutiful and purposeful and unique it is, use it, make it justice ...


    Apple seams to be making the most money now, perusing this belief. But than again, it almost went bankrupt several times. While MS has not, that is how powerful the digital is, its far more malleable and less costly to produce and maintain than the physical part required to enable the digital world, the devices.


    Cheers.


  3. Avatar

    TravisGreuel

    So . . . there is an app for that . . . FlightRadar24. I'm sure there are others.

  4. Avatar

    Prebengh

    I just don’t get Pauls comments on the IOS performance increase in IOS12.

    When you are talking about Apple deliberately slowing the performance on older devices, how come that replacing an old battery on an old iPhone with a new battery gives a performance increase?

    It is however right to blame Apple for not telling their users of the throttling when a battery degrades.

    And now IOS12 supports 5 year old iPhones, whereas google for instance only guarantees updates for 2 years.

    Regarding the optimization for speed, isn’t that quite normal also for Microsoft, that you optimize your code to run better and faster over time?

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