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Apple's Powerbeats Pro wireless earphones will cost $250 and be available for preorder this Friday, May 3.

Weeks after Apple launched the new AirPods, Beats is launching its new wireless Powerbeats Pro earbuds for $250.

Apple ramps up its audio-device strategy with new, high-end AirPods, studio-quality over-the-ear headphones, and new HomePod planned for early next year.