Apple is Losing the Plot on iPad (Premium)


Apple now has too many iPad models with too many overlapping feature sets, a confusing situation that Steve Jobs would have never allowed. But forget about Jobs­: this is about customers, few of whom will even understand the pros and cons of each model now.

Remember when Steve Jobs returned to Apple in the late 1990s and became iCEO? Back then, Apple was in perilous financial shape and Jobs undertook the controversial but necessary steps to dramatically simplify the company’s product families, killing some beloved products like the Newton in the process. He proudly showed off this work first ahead of the release of the first iBook, but the plan was simple enough: Apple would have four core product lines that consisted of two core product types, notebook and desktop Macs, that targeted two core customer groups, consumers and professionals.

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