A new report from Counterpoint Research shows Apple ceding 10 percent of its market share in the wearables market to Samsung. I know, it sounds impossible. But Wear OS just saw its share rise dramatically for perhaps the first time ever.
“Samsung performed better than expected in the third quarter,” Counterpoint Research senior analyst Sujeong Lim said. “Galaxy Watch 4 series shipments were much higher than expected.” Samsung, notably, switched from Tizen to Google’s Wear OS for the Galaxy Watch 4.
According to Counterpoint’s numbers, Apple is still the number one wearable maker, with its WatchOS accounting for 22 percent of shipments in the third quarter of 2021. But Wear OS is gaining, with 17 percent of shipments in the same time period; a year ago, Wear OS only accounted for 3 percent of shipments. Amazfit OS, Fitbit OS (also owned by Google), and Lite OS make up most of the remaining non-negligible share.