Windows 10 Device Usage: March

Posted on March 22, 2017 by Paul Thurrott in Hardware, Microsoft Surface, Windows 10 with 17 Comments

Windows 10 Device Usage: March

This month’s look at Windows 10 device usage focuses on the most popular PC makers, Anniversary Update deployment, and Surface devices.

As you may recall, AdDuplex bills itself as the largest cross-promotion network for Windows apps. AdDuplex empowers developers and publishers to promote their apps for free by helping each other. And each month it provides a glimpse at which Windows devices people are actually using.

Here’s what we see this month.

HP is number one. As has been the case recently, HP is in the number one spot by usage this month, with 24.3 percent of all PCs worldwide. Dell is up a bit to 15 percent, and Lenovo sits just below 12 percent. ASUS and Acer round out the top five. As AdDuplex notes, there have been no major changes month-over-month.

PC maker popularity varies by country. While US PC usage closely matches what we see worlwide, some countries are quite different. The top three PC makers in Germany, for example, are Acer, HP, Medion, Lenovo, and ASUS, and the differences in usage between them is relatively small.

Windows 10 Anniversary Update is almost fully deployed.Windows 10 version 1607—e.g. the Anniversary Update—is now running on 91 percent of all PCs running Windows 10, so it’s almost fully deployed. More interesting, perhaps, is this chart showing the velocity of the upgrade, which as you’d expect slowed down over time.

Surface Pro is still the most popular Surface device by far (in the US). Last month, AdDuplex looked at Surface device usage worldwide, but this month we see the US. Where, no surprise, Pro 4 is the most popular model by usage, with 34.4 percent. But Pro 3 is very close, at 27.4 percent, and when you include all Pro models, we see that almost 80 percent of all Surfaces in the US are Pro versions. Surface Book is just 7.5 percent.


Join the discussion!


Don't have a login but want to join the conversation? Become a Thurrott Premium or Basic User to participate

Comments (17)

17 responses to “Windows 10 Device Usage: March”

  1. Simard57

    I have never heard of Medion - must be strictly a German company? The German numbers are interesting, it is Acer as #1, then the three (HP, Medion, Lenova) next are essentially tied for #2 and Asus as #5.

  2. hrlngrv

    AdDuplex's sampling still based on Store apps? So almost certainly not counting Windows 10 PCs whose users don't run Store apps? The resulting 'statistics' are useful how?

    When there were new Windows phones for sale, AdDuplex may have been somewhat useful. In the PC, Xbox and IoT only Windows 10 era, its methodology is beyond flawed.

    • karlinhigh

      In reply to hrlngrv:

      Is "Store" a Store app? Surely everyone on Windows 10 is running that unless they went to big efforts to get rid of it?

      • hrlngrv

        In reply to karlinhigh:

        It may be installed, but it may also never be run. Maybe it runs in the background checking what could be updated through the store, but I wouldn't count background services.

        Are you saying the Store app in Windows 10 (and presumably also Windows 8.x) feeds data to AdDuplex?

  3. crmguru

    Packard Bell is still being sold in UK and Russia? I thought that company died years ago. I sold Packard Bell computers at a Retail Store (Highland) in 1989.... XT 12 MHZ with 10 MB HDD = $2,000 CGA monitor $400. Good times.

  4. fuzzsdad

    Packard Bell? Wow...

  5. Craig.Carboni

    Microsoft is to be commended for having +90% windows 10 install base on multiple OEM and multiple of multiple custom hardware configurations in multiple countries.

    • hrlngrv

      In reply to Craig.Carboni:

      Why commended for repeating with Windows 10 what it managed with Windows 7, Windows XP, Windows 2K, Windows 98, etc?

      Some version of Windows has been running on over a billion PCs made by hundreds if not thousands of OEMs spread over every country in the world (well, possibly excepting a handful of Pacific island nations likely to sink below the sea in the next few decades). It would have been surprising if Windows 10 weren't running on hundreds of millions of PCs made by many OEMs spread across all countries.

  6. Bats

    Ya know...everytime Paul writes about this stuff, whether it's Windows 10 usage or Windows Phone usage, I always ask the question...what for? What's the point? Is it because there is no real Microsoft News to report? After all, how many times can you write about Outlook or Call of Duty tips.

    You know what's so funny? Paul's declaration that Surface Pro is still the MOST POPULAR Surface device by far....."by far" . LOL..LOL..there is only really two (2). Between the Surface Pro and the Surface Book,...the Surface Pro is the MOST...MOST...By FAR...BY FAAAAR. Lol. I don't count Surface Studion because a. it practically brand new and b. it's unaffordable. Yet, Paul tries to make it seem that Surface Pro is the MOST...MOSTEST popular computer in the world. LOL...sure, that's not what Paul stated, but that's clearly what Paul tried to make it seem. In a way, it's kind like those fake news headlines that Paul railed against in Windows Weekly. Here, it kinda sort like doing the same. Remember, when Paul was writing about Windows Phone usage and in a celebratory tone marveling at the most used Lumia Phone? I remember reading the's as if that particular Windows Phone had a future. *rolls eyes*

    • tboggs13

      In reply to Bats:

      Mostly because people read the articles. Some of us are interested in stats, like some people love baseball stats. Yes, this polling can be considered flawed because it is based solely on Store App usage, but when taken from month to month can still be valid for indicating trends in the industry. What manufacturers are resonating with buyers.

      Also, I don't see where Paul tried to make anything seem like anything. This is a pretty dry here is what was in the report article and many stats were quoted. Also, the Surface Pro tidbit wasn't in the headline and is not fake news. What I read was that MS supply, model refreshes and sales have not resulted in any significant change in which Surface model is number one in the past month. It will get more interesting when the Surface Pro 5 and Surface Book 2 get released.

  7. mortarm

    >The top three PC makers in Germany, for example, are Acer, HP, Medion, Lenovo, and ASUS...

    "Three" must mean "five" in German.