Report: April Update Hits 78 Percent of Windows 10 PCs

Posted on June 29, 2018 by Paul Thurrott in Microsoft Surface, Windows 10 with 14 Comments

The latest AdDuplex report shows that the April 2018 Update has been rolled out to over 78 percent of Windows 10 PCs out in the world.

“April 2018 Update continues its speedy march through the PC world and is now on 3/4 of all PCs running Windows 10 according to our data,” AdDuplex notes. “The almost vertical growth line for the update is unprecedented in Windows 10 history.”

This report is the second to appear within the April 2018 Update’s lifetime. In last month’s report, AdDuplex first noted the historic speed at which the update was deployed, with the April 2018 Update rolling out to fully half of all Windows 10 PCs out in the world.

Two weeks later, Microsoft confirmed AdDuplex’s contention that the April 2018 Update had been deployed over twice as fast as the previous feature update, the Fall Creators Update. However, Microsoft’s data showed a very different figure for the total number of PCs to which the update was deployed. (250 million for Microsoft vs. 350 million for AdDuplex) The discrepancy is likely due to the fact that many corporate PCs don’t use the mobile apps on which the AdDuplex data relies.

In any event, AdDuplex also looked at PC maker usage share for the month, the first time it’s done so since March. Little has changed: HP is still number one, with 27.45 percent of all Windows 10 PCs out in the wild. They are followed by Dell (18.45 percent), Lenovo (12.3), ASUS (8.06), and Acer (7.99).

Microsoft, if you’re curious, only accounts for 2.51 percent of all Windows 10 PCs out in the world. This neatly highlights how few computers the company really sells: 2.51 percent of 250 million is just 6.25 million units. (2.51 percent of 350 million is 8.8 million units.) Those numbers aren’t “sales” but rather usage share, or “PCs out in the world,” so they represent a sum of sales over a period of years. For perspective, Apple sells 4-5 million Macs every quarter.

As a reminder, AdDuplex is the largest cross-promotion network for Windows apps, and the firm empowers developers and publishers to promote their apps for free by helping each other.


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Comments (15)

15 responses to “Report: April Update Hits 78 Percent of Windows 10 PCs”

  1. MikeGalos

    That is pretty impressive lack of installed base fragmentation.

    By comparison, using NetMarketShare numbers, macOS installed base is 28.3% on the newest version (10.13), which is below the previous version (10.12) which has 39.2% followed by 10.11 at 16.5% and 10.10 at 9.9% (with 6.1% on older versions) [This doesn't count 10.14 which hadn't been out during May so didn't show up at all]

    To be fair to Apple, though, we really should compare all releases per July-June Fiscal Year since Windows 10 is released 2x per year and macOS 10 is release 1x per year and the FY roughly corresponds to Apple's release schedule:

    FY 2018 Releases

    macOS 10.13 - 28.3%

    Windows 10 1709+1803 - 93.1%

    FY 2017 Releases

    macOS 10.12 - 39.2%

    Windows 10 1703+1607 - 4.9%

    FY 2016 Releases

    macOS 10.11 - 16.5%

    Windows 10 1507+1511 - 1.2%

    • Angusmatheson

      In reply to MikeGalos:

      It’s true. It is super easy to ignore updates on the Mac. They aren’t nearly as pushy as IOS and windows. That might be a good thing. Updates on Macs sometimes break things. We spent weeks getting a dictation program and Citrix receiver working only to finally learn the version we had wasn’t compatible with the newest MacOS (the alert when it wouldn’t run was obscure). Updates are great because they add security and features, but they are terrible because setimes they break what you need to get work done. I certainly feel for the never update camp, why mess with a working computer? (Despite my almost pathological love to update and get the newest and coolest updates)

      • MikeGalos

        In reply to Angusmatheson:

        Yet, oddly, pretty much every Apple PR event starts out with Tim Cook bragging about adoption rates. Or, at least they used to before they admitted to slowing down products when users upgraded OS versions on iOS and chilled their upgrade acceptance.

  2. Patrick3D

    "The discrepancy is likely due to the fact that many corporate PCs don’t use the mobile apps on which the AdDuplex data relies."

    Candy Crush Saga is tracking us!


  3. wright_is

    Yes, the first thing we do, when we get a new PC is remove all the pre-installed Store apps and disable the Store on corporate devices.

  4. bobleidner

    Correction 2nd to last paragraph, Microsoft accounts for 2.51% of all PCs in the world is 1,500,000,000 x 2.51% = 37,650,000. That's the cumulative sales of Microsoft PC sales over the years.

  5. davidblouin

    "The discrepancy is likely due to the fact that many corporate PCs don’t use the mobile apps on which the AdDuplex data relies."

    Who really does actually ???

  6. chump2010

    The reason is more likely the fact that Ad-Duplex only uses 100k users as their baseline to make these predictions. That is not a great sample size, especially when it is so reliant on certain apps.

  7. hudson007

    The 250 and 350 million figures are just those running Windows 10 A18U (1803), correct? So the total number of Microsoft "PCs out in the world" would actually be 2.51 * the total of Windows 10 PCs of all builds. 350 million is 78.1 percent of 448 million. 2.51 percent of 448 million is a little over 11 million units.

    That figure would not include Microsoft PCs still running Windows 8.

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