Report: April Update Hits 78 Percent of Windows 10 PCs

The latest AdDuplex report shows that the April 2018 Update has been rolled out to over 78 percent of Windows 10 PCs out in the world.

“April 2018 Update continues its speedy march through the PC world and is now on 3/4 of all PCs running Windows 10 according to our data,” AdDuplex notes. “The almost vertical growth line for the update is unprecedented in Windows 10 history.”

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This report is the second to appear within the April 2018 Update’s lifetime. In last month’s report, AdDuplex first noted the historic speed at which the update was deployed, with the April 2018 Update rolling out to fully half of all Windows 10 PCs out in the world.

Two weeks later, Microsoft confirmed AdDuplex’s contention that the April 2018 Update had been deployed over twice as fast as the previous feature update, the Fall Creators Update. However, Microsoft’s data showed a very different figure for the total number of PCs to which the update was deployed. (250 million for Microsoft vs. 350 million for AdDuplex) The discrepancy is likely due to the fact that many corporate PCs don’t use the mobile apps on which the AdDuplex data relies.

In any event, AdDuplex also looked at PC maker usage share for the month, the first time it’s done so since March. Little has changed: HP is still number one, with 27.45 percent of all Windows 10 PCs out in the wild. They are followed by Dell (18.45 percent), Lenovo (12.3), ASUS (8.06), and Acer (7.99).

Microsoft, if you’re curious, only accounts for 2.51 percent of all Windows 10 PCs out in the world. This neatly highlights how few computers the company really sells: 2.51 percent of 250 million is just 6.25 million units. (2.51 percent of 350 million is 8.8 million units.) Those numbers aren’t “sales” but rather usage share, or “PCs out in the world,” so they represent a sum of sales over a period of years. For perspective, Apple sells 4-5 million Macs every quarter.

As a reminder, AdDuplex is the largest cross-promotion network for Windows apps, and the firm empowers developers and publishers to promote their apps for free by helping each other.


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Conversation 15 comments

  • MikeGalos

    29 June, 2018 - 9:40 am

    <p>That is pretty impressive lack of installed base fragmentation.</p><p>By comparison, using NetMarketShare numbers, macOS installed base is 28.3% on the newest version (10.13), which is below the previous version (10.12) which has 39.2% followed by 10.11 at 16.5% and 10.10 at 9.9% (with 6.1% on older versions) [This doesn't count 10.14 which hadn't been out during May so didn't show up at all]</p><p>To be fair to Apple, though, we really should compare all releases per July-June Fiscal Year since Windows 10 is released 2x per year and macOS 10 is release 1x per year and the FY roughly corresponds to Apple's release schedule:</p><p><br></p><p>FY 2018 Releases</p><p>macOS 10.13 – 28.3%</p><p>Windows 10 1709+1803 – 93.1%</p><p><br></p><p>FY 2017 Releases</p><p>macOS 10.12 – 39.2%</p><p>Windows 10 1703+1607 – 4.9%</p><p><br></p><p>FY 2016 Releases</p><p>macOS 10.11 – 16.5%</p><p>Windows 10 1507+1511 – 1.2%</p><p><br></p>

    • Angusmatheson

      29 June, 2018 - 12:16 pm

      <blockquote><a href="#286972"><em>In reply to MikeGalos:</em></a></blockquote><p>It’s true. It is super easy to ignore updates on the Mac. They aren’t nearly as pushy as IOS and windows. That might be a good thing. Updates on Macs sometimes break things. We spent weeks getting a dictation program and Citrix receiver working only to finally learn the version we had wasn’t compatible with the newest MacOS (the alert when it wouldn’t run was obscure). Updates are great because they add security and features, but they are terrible because setimes they break what you need to get work done. I certainly feel for the never update camp, why mess with a working computer? (Despite my almost pathological love to update and get the newest and coolest updates)</p>

      • MikeGalos

        29 June, 2018 - 12:30 pm

        <blockquote><a href="#287020"><em>In reply to Angusmatheson:</em></a></blockquote><p>Yet, oddly, pretty much every Apple PR event starts out with Tim Cook bragging about adoption rates. Or, at least they used to before they admitted to slowing down products when users upgraded OS versions on iOS and chilled their upgrade acceptance.</p>

  • Patrick3D

    29 June, 2018 - 9:46 am

    <p>"<span style="color: rgb(0, 0, 0);">The discrepancy is likely due to the fact that many corporate PCs don’t use the mobile apps on which the AdDuplex data relies."</span></p><p><br></p><p>Candy Crush Saga is tracking us!</p><p><br></p><p>j/k</p>

  • wright_is

    Premium Member
    29 June, 2018 - 10:04 am

    <p>Yes, the first thing we do, when we get a new PC is remove all the pre-installed Store apps and disable the Store on corporate devices.</p>

  • bobleidner

    Premium Member
    29 June, 2018 - 10:26 am

    <p>Correction 2nd to last paragraph, Microsoft accounts for 2.51% of all PCs in the world is 1,500,000,000 x 2.51% = 37,650,000. That's the cumulative sales of Microsoft PC sales over the years.</p>

    • Saxwulf

      Premium Member
      29 June, 2018 - 1:30 pm

      <blockquote><a href="#286983"><em>In reply to bobleidner:</em></a></blockquote><p>No, he is referring to Windows 10 pcs only.</p>

  • davidblouin

    29 June, 2018 - 11:44 am

    <p>"<span style="color: rgb(0, 0, 0); background-color: transparent;">The discrepancy is likely due to the fact that many corporate PCs don’t use the mobile apps on which the AdDuplex data relies."</span></p><p><br></p><p><span style="color: rgb(0, 0, 0); background-color: transparent;">Who really does actually ???</span></p>

    • MikeGalos

      29 June, 2018 - 12:34 pm

      <blockquote><a href="#287008"><em>In reply to davidblouin:</em></a></blockquote><p>Apparently enough people use AdDuplex enabled apps to make the data worth buying, the ads worth running and keep AdDuplex in business.</p>

      • davidblouin

        29 June, 2018 - 4:13 pm

        <blockquote><a href="#287026"><em>In reply to MikeGalos:</em></a></blockquote><p>Yet for the last four + years i couldn't read a single article about Windows without reading on that news or in the comments about how the Microsoft Store is useless and no one use it's fisher price apps.</p><p><br></p><p>So wich is it ?</p><p><br></p><p>The Microsoft Store is a disaster with fisher price app that barely no one use OR it's popular enough to have at least pushed 100k apps that are using AdDuplex's ad platform to users who do use them on a regular basis ?</p>

        • MikeGalos

          29 June, 2018 - 5:19 pm

          <blockquote><a href="#287113"><em>In reply to davidblouin:</em></a></blockquote><p>Did any of the things you read have actual data? You know, numbers and explanation of how they got them?</p><p><br></p><p>If not, I always assume the source of their "data" is asking their friends and extrapolating. And then I ignore them.</p><p><br></p>

          • davidblouin

            01 July, 2018 - 2:36 pm

            <blockquote><a href="#287128"><em>In reply to MikeGalos:</em></a></blockquote><p>My previous comment was a rhetorical one for all to see …</p>

  • chump2010

    29 June, 2018 - 2:41 pm

    <p>The reason is more likely the fact that Ad-Duplex only uses 100k users as their baseline to make these predictions. That is not a great sample size, especially when it is so reliant on certain apps.</p><p><br></p><p></p><p><br></p>

  • hudson007

    29 June, 2018 - 4:09 pm

    <p>The 250 and 350 million figures are just those running Windows 10 A18U (1803), correct? So the total number of Microsoft "PCs out in the world" would actually be 2.51 * the total of Windows 10 PCs of all builds. 350 million is 78.1 percent of 448 million. 2.51 percent of 448 million is a little over 11 million units. </p><p><br></p><p>That figure would not include Microsoft PCs still running Windows 8.</p>

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