As Expected, Windows 10 1809 Re-Release is Heading Out More Slowly

Posted on November 28, 2018 by Paul Thurrott in Microsoft Surface, Windows 10 with 6 Comments

AdDuplex reports that Microsoft’s reissue of the Windows 10 October 2018 Update is heading out much more slowly than previous Feature Updates. No surprise there: This update has been a freaking disaster for the software giant.

“The Windows 10 October 2018 update re-released in mid-November but according to our data, this seems to be a very cautious release,” AdDuplex notes. “October 2018 Update share is still under 3 percent three weeks after an official re-release.”

This matches the anecdotal data we’ve collected from readers and listeners, virtually all of which have reported that they have not received the re-release of the October 2018 Update, which upgrades Windows 10 to version 1809. And this is true across the board: Even Microsoft’s latest Surface PCs don’t seem to get getting this update quickly.

In other news, AdDuplex is starting to see signs of life from Surface Go, which had gotten off to a slow start this past summer. Microsoft’s low-ball pricing strategy seems to be having an effect.

“Surface Go was off to a slow start in the early months after release but it seems to have picked up some steam since then and is [now] the 5th most popular Surface model this month with 7.25 percent share,” the report notes. That places Surface Go usage ahead of Surface Book, Surface Pro 6, Surface Laptop, Surface Book 2, Surface Laptop 2, and several other older models.

But Surface Pro 6 has only been in-market for a month, and it is off to a great start. That makes sense, since the Surface Pro models, overall, have consistently been Microsoft’s best sellers.

“Surface Pro 6 seems to be doing quite well from the get-go,” AdDuplex reports. “It’s already crossed the 5 percent [usage] mark.”

When you look at all versions, Surface Pro now accounts for over 72 percent of all Surface PCs in use. Add-in Surface 3 and Surface Go, which are smaller versions of the same form factor, and that figure jumps to over 87 percent of all Surface PCs in use.


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Comments (6)

6 responses to “As Expected, Windows 10 1809 Re-Release is Heading Out More Slowly”

  1. pachi

    I’m not convinced they pushed it out to anyone who didn’t already have it but said they did to stop the flow of negative press.

    They're testing another update to it in RP now and I imagine that the plan is to release that as the actual release soon.

  2. dontbe evil

    after an article about apple haters, I'm waiting for one about MS haters

  3. DaddyBrownJr

    If by "more slowly" you mean "not at all" then that makes sense.

  4. bbold

    The fact that Surface Go has 'taken off' means that price is definitely a factor. If Microsoft were to lower prices more frequently, it would place its other products in a slightly less competitive way. Also, I feel the type covers should be bundled with Surface products that require them (since Windows as a tablet OS isn't the most ideal way to use Windows 10.) Perhaps bundling those at the same price point might help boost otherwise lackluster sales of other Surface devices. I understand that a good profit needs to be made, but at what expense?