Windows 10 Device Stats: A Look at Phone, PC and Surface

Posted on June 23, 2016 by Paul Thurrott in Hardware, The Sams Report, Windows 10, Windows Phones with 0

Windows 10 Device Stats: A Look at Phone, PC and Surface

With not much happening in the Windows phone space, AdDuplex this month has expanded its examination of device usage to include Windows 10 usage on PCs and Microsoft Surface.

As you may know, AdDuplex bills itself as the largest cross-promotion network for Windows phone and Windows apps. AdDuplex empowers developers and publishers to promote their apps for free by helping each other. And each month it provides a glimpse at which Windows phone devices people are actually using. And as noted, this month, the date includes other device types too.

Here are the highlights from this month’s report.

Windows 10 on phones

I’m going to skip the Windows Phone 8.x stuff because who cares. But there is some interesting Windows 10 Mobile data here.

Windows 10 Mobile penetration. Windows 10 Mobile is now on 11 percent of all Windows phones worldwide, with Windows Phone 8.1 holding steady at 79 percent. And that’s the problem in a nutshell: Everyone who was going to upgrade has pretty much done so, and Windows 10 Mobile inhabits a much tinier market than the already-small Windows Phone OS.


Windows 10 Mobile device models. This is interesting because only two new, Windows 10 Mobile-only models like the Lumia 950 and 950 XL even make the top 10, with the Lumia 535 (13.4 percent of the market), 640 (11.9 percent), 550 (11.2 percent), and 640 XL (10.8 percent) rounding out the top models.

Windows 10 Mobile device makers. Only Microsoft registers, with 99 percent of the market.

Windows 10 for PCs

While AdDuplex doesn’t look at individual PC models—thank God, that would be a mess–it reports that HP has a sizable lead when it comes to PCs running Windows 10: 22.51 percent of all Windows 10 PCs are HP PCs. Dell is number two, with 12.42 percent, and Lenovo is number three at 11 percent.


But if you’re wondering how well Microsoft is doing, the answer is pretty simple: Not all that well. The firm’s Surface devices are a distant 7th, with just 3 percent of the market, and ahead only of also-ran PC makers like Samsung, Sony, and MSI.

Windows 10 on Surface

Well, this is quite interesting: The most often-used Surface running Windows 10 isn’t one of the new, Windows 10 native devices—Surface Book or Surface Pro 4, but is rather Surface Pro 3, with 33.3 percent of the market. In second place is the well-reviewed 30.9 percent, which is no surprise.


But I am surprised that Surface Book isn’t performing better: It accounts for only 3.6 percent of all Windows 10-running Surface devices, and isn’t even in the top five. (Surface 3 is number 3, with 21.5 percent, Surface Pro 1 is number 4, with 6.9 percent, and Surface Pro 2 is number 5, with 3.9 percent.) That’s right: Surface Book is the least popular (x86) Surface device and is outsold by Surface Pro 4 by 9 to 1. (The ARM-based Surface RT and Surface 2 cannot run Windows 10, of course.)

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