Microsoft’s NFL Sweepstakes Hints at the Xbox One S Customization We All Want

When Microsoft announced that customers could design their own customized Xbox Wireless Controllers through the Xbox Design Lab, I had an immediate and obvious thought: Why not offer this customization for the Xbox One S console as well? It could be happening.

The Xbox Design Lab is an online service that lets you custom-design the color of every component on the new Xbox Wireless Controller, freeing you from the epic blandness of white. Doing so only carries a $20 premium—or $30 if you choose the optional laser etching—though the wait times are currently lengthy.

“I believe that Microsoft could eventually offer a[n Xbox One S] color customization option similar to what is now offered for the controller through the Xbox Design Lab,” I wrote in my Xbox One S Review. “To be clear, that’s just a guess.”

So there’s no official word yet on Xbox Design Lab-based console customization. But a newly-announced promotion shows us exactly what such a thing could look like. Ladies and gentlemen, Microsoft presents the Xbox One S Madden NFL 17 Custom Console Sweepstakes.

“We’ve designed 32 unique custom Xbox One S (1 TB) consoles—one for each NFL team—and are giving fans a chance to show off their team pride like never before and win one,” Xbox product marking manager Joshua Chen explains.

There are three ways to enter the sweepstakes:

• Visit the Xbox Promotions web site and vote for your favorite console.
• Click to enter through your Xbox 360 or Xbox One dashboard.
• Follow @Xbox and RT (retweet) the Madden NFL 17 #XboxSweepstakes Tweets.

But back to the main point: You can see in the pictures that each of the consoles is color customized just like the controllers in the Xbox Design Lab. You know this capability is coming. It has to be.