Amazon Prime Day is Coming Back on June 23-26

Amazon announced another edition of its Prime Day shopping event, which will run for four days on June 23-26. However, some early deals are already available for Prime members.

Besides Black Friday/Cyber Monday, Prime Day is Amazon’s biggest shopping event for Prime members, with millions of deals on electronics, summer essentials, back-to-school items, and more. If you don’t already have an Amazon Prime subscription, you can take advantage of a free 30-day trial.

Prime Day 2026 will kick off on June 23 at June 23 at 12:01 a.m. PDT, and the event will take place in 23 countries: The list includes Austria, Belgium, Canada, Colombia, Egypt, France, Germany, Ireland, Italy, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Türkiye, the UAE, the UK, and the US. Amazon plans to offer Prime Day deals to members in Australia, Brazil, India, and Japan later this summer.

The early Prime Day 2026 includes up to 65% discounts on select Amazon devices, including the Echo Dot Max and Echo Show 11, the Kindle Colorsoft Essentials bundle, Ring Battery Doorbell Plus, and Blink Outdoor 4 bundle. Amazon also offers up to 50% discounts on select rentals and purchases on Prime Video, up to 80% off top Kindle titles, and 3 free months of Kindle Unlimited and Audible.

You can check out the Prime Day 2026 early deals on this page. To give you an incentive to test the new Alexa for Shopping, you can automatically enter for a chance to win a $1,000 Amazon gift card by setting up a deal alert with the new shopping assistant.