Microsoft Copilot Gets More Features and a Superbowl Ad

It’s been exactly a year since Microsoft launched its ChatGPT-powered Bing chatbot, which has since been rebranded to Microsoft Copilot. To celebrate this new milestone, Yusuf Mehdi, EVP and Consumer Chief Marketing at Microsoft announced today that Copilot is getting a couple of new features. Microsoft also made a Copilot ad for the Super Bowl that you can watch below.

“Today marks exactly one year since our entry into AI-powered experiences for people with Bing Chat,” Medhi said today. “In that year we have learned so many new things and seen the use of our Copilot experiences explode with over 5 billion chats and 5 billion images created to date which have led to sustained growth in Edge and Bing share.”

Copilot is currently available on the web and mobile devices, but it’s also integrated within Windows 10 and 11, and Microsoft’s Edge browser. With a Copilot Pro or Copilot for Microsoft 365 licence, the productivity assistant is also accessible within various Microsoft 365 productivity apps.

Starting today, Microsoft is rolling out a redesigned Copilot experience on the web and the Copilot mobile apps, with a new carousel suggesting various prompts to try. Microsoft Designer, the company’s image generation tool is also now integrated into Copilot, and users can customize their AI-generated images using inline editing.

With a Copilot Pro subscription, users can also resize images and switch between a square or landscape format right within a chat conversation. Mehdi also said today that Microsoft is working on a new “Designer GPT” feature for Copilot, which will provide “an immersive, dedicated canvas inside of Copilot where you can visualize your ideas.”

“With Copilot, we’re democratizing our breakthroughs in AI to help make the promise of AI real for everyone,” Mehdi said today. Copilot is definitely one of the biggest new products Microsoft launched in years, and the company has been iterating fast in just a year. However, Microsoft can’t rest on its laurels as it’s facing intense competition from its own partner OpenAI as well as Google, Meta, Amazon, and other big tech companies.