Apple Has Been Sued Over False Advertising of Apple Intelligence

Apple is now facing a federal lawsuit over the delayed Apple Intelligence features that the company has been advertising for months. The suit, which was filed on Wednesday in U.S. District Court in San Jose (via Axios), seeks class-action status and damages to “recover the unlawful price premium that millions of consumers paid for Apple’s mirage of innovation.”

Apple has indeed been marketing the iPhone 16 as being “built for Apple Intelligence,” with the company promising a more personal Siri assistant that can “draw on a user’s personal context to deliver intelligence that is tailored to them.” Well, these Siri updates, which were initially expected to ship this Spring, have now been delayed to “the coming year.” This means that will likely ship with iOS 19 and maybe not until 2026.

“Apple deceived millions of consumers into purchasing new phones they did not need based on features that do not exist, in violation of multiple false advertising and consumer protection laws,” the lawsuit reads. “Even if the promised features arrive years later, they will likely be available across competing technologies by then as well, rendering Apple’s early campaign of supposedly unique and “innovative” capabilities meaningless.”

This lawsuit increases the amount of bad PR Apple is receiving during a critical time for the company. Yesterday, Bloomberg’s Mark Gurman reported that Apple CEO Tim Cook tasked Apple Vision Pro creator Mike Rockwell with getting Siri back on track. If the internal shake-up has yet to be officially announced by the company, Apple is now under serious pressure to deliver the Apple Intelligence features it’s been talking about for almost a year.