Apple Reportedly Shelved its Planned AI Health Coach

Apple has reportedly put a new virtual health coach on the back burner after recent leadership changes led the company to rethink its health efforts. The information comes from Bloomberg’s Mark Gurman, who previously reported that the AI Health Coach would be coming alongside iOS 27 later this year.

According to Gurman, Eddy Cue, Apple’s senior vice president of Services who is now overseeing Apple’s healthcare strategy, thinks that the new Health coach wasn’t compelling enough to challenge rival health tracking services from companies like Oura and Whoop. “He’s also considering changes to Apple Fitness+, a $9.99-per-month competitor to Peloton Interactive Inc.’s app that offers guided workouts,” Gurman wrote.

Apple’s new “Health+” coach was designed to provide detailed health reports and AI-generated health recommendations to iPhone and Apple Watch users, Gurman reported. “The major new service would have combined new surveys and health assessments with data from Apple Watches and external lab reports,” the reporter added.

The company’s work on Health+ won’t be completely abandoned, however, as some features will be rolling out to the existing Health app. That includes health-related video content, personalized suggestions, and an in-development feature that uses the iPhone camera to analyze how a person walks.

Gurman also reported that Apple is developing an AI chatbot that will let users ask questions about their health. The revamped Siri assistant that’s coming later this year with iOS 27 will also be able to answer health-related questions.