Anthropic Advertises That Claude Will Remain Advertising-Free

Anthropic will hypocritically use an expensive Super Bowl ad to advertise that Claude will remain ad-free, unlike competitors like OpenAI ChatGPT.

“There are many good places for advertising,” Anthropic writes. “A conversation with Claude is not one of them.”

The Super Bowl is obviously one of the many good places for advertising: It purchased two advertising slots during Sunday’s game, one for 30 seconds and the other for 60 seconds, for an estimated $8+ million for each 30 seconds of air time. And as The Wall Street Journal points out, the AI firm ramped up its advertising budget overall across TV and digital this past year.

Anthropic’s stance on advertising in its AI chatbot is a good one, at least. The firm says it wants Claude to be a genuinely helpful assistant for work and deep thinking, and to be “meaningfully different” from search results that combine organic and sponsored content, the latter of which Anthropic describes as “noise.”

“We want Claude to act unambiguously in our users’ interests,” the company explains. “So we’ve made a choice: Claude will remain ad-free. Our users won’t see ‘sponsored’ links adjacent to their conversations with Claude; nor will Claude’s responses be influenced by advertisers or include third-party product placements our users did not ask for.”