Amazon Launches New Kindle With Adjustable Light

Posted on March 20, 2019 by Mehedi Hassan in Amazon with 7 Comments

Amazon is launching a new version of its regular Kindle device today. The company’s newest Kindle is not much of a major upgrade, and it’s only being upgraded to include a new adjustable front light.

The adjustable front light is nothing new for Amazon, the Kindle Paperwhite has an adjustable front light, too, for example. As for the new Kindle, the new front light makes it easier to read wherever you are on the 6-inch, 167ppi display. “Customers consistently tell us how much they appreciate having a front light on Kindle devices so they can read in any environment—from a sunny patio to their bed at night,” said Kevin Keith, Vice President, Amazon Devices.

The new Kindle ships with Amazon’s newest reading features like cross-device syncing. It will also come with three months of Kindle Unlimited for free.

Amazon claims the new Kindle comes with an updated design and “latest electronic ink technology” for better contrast, though the device doesn’t look all that different from the outside.

Apart from that, most of the new Kindle is pretty much the same. The device does cost $89.99 now, which is $10 more than before. It comes in the same black and white finish. You can pre-order one here, and get it by April 10.

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Comments (7)

7 responses to “Amazon Launches New Kindle With Adjustable Light”

  1. Chris_Kez

    Still waiting for some kind of color e-ink technology so we can enjoy a wider range of reading materials.

  2. solomonrex

    What really got me about my (plain old no-light but very light) kindle, which is only 3 years old or so, is that they keep advertising a kindle upgrade to me! On the device itself!? It's really not that old for a  kindle! So I really wonder about their razors/razor blades business model - I should be pure profit now if I buy any books (and I certainly do though cheaply). I might borrow a lot of library ebooks and get books from other sources, but also I've subscribed to Prime and Kindle Unlimited. They've hardly lost money on me. In the old days, if you subscribed to something, you'd get the hardware for free!

    And in computer terms, most kindles aren't even that old! Mine isn't 5 years old yet, more functional than ever due to updates. My MBA is older, Apple doesn't spam me, my xbox is the same age, MS doesn't spam me (mostly). 

    The question is, why do they care about upgrades at all? These things should be selling at cost or even below cost!?

    • MikeGalos

      In reply to solomonrex:

      Give away the razer and sell the blades works well when you have competition. When you don't you sell the razer and the blades.

      Who really competes with Kindle these days? Amazon has something over 80% of the e-book market and Nook is second at something like 4%.