Amazon Announces Fire TV Smart TVs, Fire TV Stick 4K Max

Amazon announced a new lineup of five Fire TV-branded smart TVs, plus a new Fire TV Stick 4K Max streaming stick.

“Smart TVs have been around for decades, and while the viewing experience has certainly improved in that time, people still don’t really use them for much outside of basic entertainment like watching movies or gaming,” Amazon vice president Daniel Rausch says. “However, we firmly believe TVs can and should do more for you. Our vision is to deliver a smarter and more intuitive TV that is seamlessly integrated with the other smart home products throughout your home. And, it should be simple to use.”

It should be inexpensive, too: the Fire TV Omni Series starts at just $410 for a 43-inch model, and Amazon is offerings versions with 50-inch, 55-inch, 65-inch, and 75-inch displays as well. And if that’s not cheap enough for you, the firm also now offers entry-level 4-Series 4K UHD smart TVs for just $370 and up; that line will be available in 43-inch, 50-inch, and 55-inch sizes.

Each provides a Fire TV Alexa Voice Remote, 4K Ultra HD with HDR 10, HLG, and Dolby Digital Plus capabilities, and multiple HDMI inputs including HDMI eARC. The Omni Series adds hands-free Alexa voice navigation and two finish choices.

As for the Fire TV Stick 4K Max, this high-end streaming dongle costs $54.99, and Amazon says it offers a 40 percent performance improvement over the Fire TV Stick 4K, “with faster app starts and more fluid navigation.” It also supports Wi-Fi 6, 4K Ultra HD, Dolby Vision, HDR, HDR10+, and Dolby Atmos audio.

Each of these products will be available in October, but you can preorder now.