Amazon Has Sold Over 150 Million Fire TV Devices

Posted on January 5, 2022 by Paul Thurrott in Amazon, Music + Videos with 8 Comments

Amazon announced today that it has sold over 150 million Fire TV devices to date, making it one of its best-selling products. And the firm has big plans for the platform in 2022.

“Since we first introduced Fire TV our mission has been simple: to be the go-to destination for all things entertainment for our global customers,” a new post to the Amazon Fire TV blog explains. “We remain as motivated as ever and continue to deliver entertainment experiences that merge our content-forward interface and the power of Alexa.”

Amazon says that it passed the 150 million milestone in the fourth quarter of 2021, a period during which it introduced its first first-party TVs, the Amazon Omni and 4- Series, and the Fire TV Stick 4K Max. Amazon also notes that the Fire TV Stick was the top-selling product on its website over the Black Friday period, with customers purchasing a record number of Fire TV-based smart TVs on Amazon.com as well.

For 2022, Amazon now plans to bring Fire TV to an unlikely place, the automobile.

“In Q4, Stellantis was the first automaker to integrate Fire TV and deliver in-car entertainment with the release of the all-new Wagoneer and Grand Wagoneer and will also bring this same experience to Jeep Grand Cherokee and Chrysler Pacifica,” the blog post explains. “Additionally, Ford Explorer and Lincoln Navigator will bring Fire TV built-in to their 2022 models.”

Amazon says it’s still day one for this new part of its business, and that it will have more related announcements later in 2022.

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Comments (8)

8 responses to “Amazon Has Sold Over 150 Million Fire TV Devices”

  1. christianwilson

    We've tried just about every streaming device in our home over the years. There are things I like about all of them but Fire TV is the one that works best for everyone at home.


    I'm not surprised Amazon has sold so many of these between the front page advertising on amazon.com, the low cost, and relative ease of use.

  2. pecosbob04

    What I am looking for is a state of the art TV / monitor without the built-in Smart features. Just great picture and sufficient and multiple input sources (HDMI, USB, COAX) 55" and up.

    Let me choose how I get my 'Smarts" delivered via Fire, TV+, Roku, STB, or the combo of my choosing and don't charge me for unneeded / unwanted circuitry and service bundling costs.

    • igor engelen

      I totally agree but not sure it's going to be easier than bringing the Ring to Mordor to find such a device ;-)

  3. murray judy

    The best thing about Fire TV devices is the remote. Simple, intuitive, has voice search, and can be operated in the dark.

  4. gregsedwards

    I have a 4K Fire TV stick and a multiple Chromecast with Google TV devices, and I much prefer the CCwGTV. If you have little ones in the family, then the Fire TV stick gets to be a real pain, because it asks you for a PIN for everything you try to do. Launch an app? Need a PIN. Change what you're watching. Need a PIN. Even though there's support for multiple users, and adult profiles can be PIN protected.

    That said, I do appreciate that the Fire TV stick UI does have discrete profiles for each family member, and they can be tied into your Amazon family settings. The CCwGTV, on the other hand, has a main profile for the UI and leaves it up to apps to decide if/how to implement profiles. True that you can add child profiles to the CCwGTV if you want to lock down the UI, but it'd be nice to simply have discrete profiles, so every family member can set it up the way they want.

    • christianwilson

      We used Google TV most of last summer and it was almost perfect save for two things.


      1. The storage on Chromecast with Google TV is very small and we were running out of space despite not having many apps installed. I would go in and clear the cache on some of the apps but it was continual maintenance that I didn't want to deal with
      2. We don't have a cable box and instead rely on the Xfinity Stream app. There is no Xfinity Stream app on Google TV currently. Xfinity Stream is on Tizen so it worked through the Samsung TV interface but the experience was slow and my wife had a lot of problems with it. It worked a lot better for us on Fire TV, so we made the switch.
  5. Pbike908

    I have used all the devices. I like fireTV the best.

  6. lvthunder

    I wonder how many of those are active. I have a FireTV stick that I haven't used in years. I just like AppleTV better.