Amazon announced today that it has sold over 150 million Fire TV devices to date, making it one of its best-selling products. And the firm has big plans for the platform in 2022.
“Since we first introduced Fire TV our mission has been simple: to be the go-to destination for all things entertainment for our global customers,” a new post to the Amazon Fire TV blog explains. “We remain as motivated as ever and continue to deliver entertainment experiences that merge our content-forward interface and the power of Alexa.”
Amazon says that it passed the 150 million milestone in the fourth quarter of 2021, a period during which it introduced its first first-party TVs, the Amazon Omni and 4- Series, and the Fire TV Stick 4K Max. Amazon also notes that the Fire TV Stick was the top-selling product on its website over the Black Friday period, with customers purchasing a record number of Fire TV-based smart TVs on Amazon.com as well.
For 2022, Amazon now plans to bring Fire TV to an unlikely place, the automobile.
“In Q4, Stellantis was the first automaker to integrate Fire TV and deliver in-car entertainment with the release of the all-new Wagoneer and Grand Wagoneer and will also bring this same experience to Jeep Grand Cherokee and Chrysler Pacifica,” the blog post explains. “Additionally, Ford Explorer and Lincoln Navigator will bring Fire TV built-in to their 2022 models.”
Amazon says it’s still day one for this new part of its business, and that it will have more related announcements later in 2022.
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