Amazon announced today that it will soon let Prime subscribers enjoy their Prime shopping benefits at other retailers. The new ‘Buy with Prime’ program will launch with a limited number of US online merchants which will offer a seamless checkout experience, fast and free shipping, as well as free returns thanks to Amazon’s Prime logistics infrastructure.
Merchants who opt to support Buy with Prime will be allowed to display the Prime logo and expected delivery dates on their products eligible for Prime delivery. Amazon says that the cost of using Buy with Prime for retailers will depend on multiple factors including product dimensions and weight, average selling price, and number of units per Buy with Prime order.
“Buy with Prime will initially be available by invitation only for merchants using Fulfillment by Amazon (FBA). These merchants can add Buy with Prime to their online store within minutes, because their inventory is already stored in Amazon fulfillment centers,” the company explained today. “Once live, merchants will receive shopper order information, including email addresses, which they can use to provide excellent customer service, and build direct relationships with shoppers.”
Amazon is one of the largest online retailers with an excellent logistics network, and the company already has over 200 million subscribers for its Prime service, which also includes various perks including Amazon Prime Video and ad-free music. Buy with Prime is certainly going to add more value to Amazon Prime, but it also should make carriers like UPS and FedEx worried. Dave Clark, Amazon’s CEO of worldwide consumer told CNBC last year that the company was on track to become the US’ largest delivery service by early 2022.