UPDATE: Apple says a lot of things, as it turns out. Apple’s milestone here is, in fact, no different from Google’s. It’s just that Apple slips into lying more easily than Google does. “Apple, like Google, is not actually 100 percent powered by clean energy, but it uses the term to signal that it buys enough green energy to offset its global power consumption.,” The Verge clarifies. –Paul
One-upping Google, Apple today announced that it is running its business on 100 percent renewable energy.
“We’re committed to leaving the world better than we found it,” Apple CEO Tim Cook said in a prepared statement. “After years of hard work, we’re proud to have reached this significant milestone.”
Less than a week ago, Google announced a similar if seemingly less impressive milestone: It is matching the energy consumption of its operations with purchased renewable energy which it returns to a power grid somewhere. To be clear, the search giant is not powering its operations solely with 100 percent renewable energy. It is buying renewable energy in the same amount as it is consuming.
Google said that running its operations entirely on renewable energy is “impossible.” But according to Apple, it is doing just that: Its retail stores, offices, data centers and co-located facilities in 43 countries are all powered by renewable energy.
Additionally, nine of Apple’s manufacturing partners—e.g. the companies that actually make Apple products—and 23 suppliers have all committed to powering all of their work for Apple with 100 percent clean energy by some unspecified date.