Apple became the world's first trillion-dollar company because of the quality of its hardware. But its next major leap forward will most likely be the result of the relationships that Apple's customers have with the company.

We can see this, in part, through Apple's services business, which I observed a year ago was "the firm’s next big product after the iPhone." More recently, Apple Watch has seen some success because Apple pivoted from the device's original mission as a luxury accessory and belatedly focused on health and fitness monitoring.