Apple Promotes iPhones, Launches Special Edition Beats for the Chinese New Year

Posted on January 4, 2019 by Mehedi Hassan in Apple with 4 Comments

The Chinese New Year is just around the corner, and in awake of the major news drop from Apple on Wednesday night, the company is currently in serious damage control. Cupertino already announced some new records for iPhone activations in the U.S and Canada, as well as App Store’s success over the New Year, and it’s now making some announcements for its Chinese customers.

Apple published a new gift guide for the Chinese New Year, reports 9to5Mac. The company is promoting almost all of its newest products as part of the gift guide, including the iPhone XS, iPhone XR, iPad Pro, Apple Watch, AirPods, and a bunch of first-party and third-party accessories. The gift guide itself doesn’t include any discounts or sale, by the way.

Apple is, however, launching a special edition Beats Solo3 Wireless Headphones for the Chinese New Year. The company is making a “Silver Wing Grey” edition of its popular Solo3 headphones by Beats exclusively for the Chinese New Year, and it looks pretty slick. It’s available for RMB 2,268 and ships right away.

Apple’s new holiday guide for the Chinese New Year shouldn’t come as too much of a surprise. The company claimed that the recent decline in the Greater China economy has affected its sales in the country, contributing to a $9 billion shortfall in its expected revenue for the first fiscal year of 2019. The shortfall has affected Apple’s share price significantly, which has continued to decline steadily ever since the news came out.

Apple is hoping announcements like this and the ones from yesterday will help soften the blow, and whether that will be effective, remains to be seen.

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Comments (4)

4 responses to “Apple Promotes iPhones, Launches Special Edition Beats for the Chinese New Year”

  1. dontbe evil

    they're desperate

  2. FalseAgent

    I really don't like how all these western companies want our asian dollars, but they almost never market to us directly. The first-class treatment equivalent to western markets only happens when signs of trouble show.

    What are the chances of Apple suddenly having a Chinese New Year promo beating out whatever Huwawei has already been doing for decades on each Chinese New Year? I'd say almost none. Also I don't think Apple quite understands that ecosystem lock-in doesn't work in China because everyone gets things done through super apps like WeChat, which is thoroughly platform-agnostic. In a place where iCloud and other auxiliary stuff don't count, the only thing that matters is the hardware and its raw upfront price.