Apple Announces Services Event for March 25

Posted on March 11, 2019 by Mehedi Hassan in Apple with 18 Comments

Apple has just sent out invites for its next event on March 25. The company was rumoured to be holding an event on March 25 before, and it’s now sending out official invites to the press this evening.

Apple’s invite for the event doesn’t say much apart from “It’s show time.”

The company is expected to focus on its new services at the event. The highlight of the event is expected to be the company’s new news subscription service that will allow users to subscribe to newspapers, magazines, etc. through Apple. It’s essentially like a Netflix for News.

The company is also expected to talk about its new TV streaming service at the event, though that is yet to be confirmed. The new service will give Apple device owners free access to the company’s new original content, and it will also come with a Channels system that allows users to subscribe to platforms like HBO via an additional subscription.

Apple’s services event could also include some new hardware, with the company possibly launching the new AirPods and its much-awaited AirPower wireless charger.

The event will be live streamed on the 25th of March, and we will be covering it live as per usual.

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Comments (18)

18 responses to “Apple Announces Services Event for March 25”

  1. Tony Barrett

    Yay, another streaming subscription service! Give it a few years, we'll all be destitute because all our money goes on subscriptions. They all keep the figures just low enough to make it look like it won't make much difference, but trust me, it all adds up. We'll all be broke binge watchers!

  2. Pierre Masse

    It seems logical to me that the "It's Show Time" title IS a confirmation that they will talk about their new TV streaming service.

  3. Stooks

    I read someplace they are announcing now but the streaming service will not be ready for months, possibly 2020. I guess they are waiting to roll out the new "Pro" trash can replacement first :)

    If this thing is not a hit Apple services will taper off and be a nothing burger long term. I just read something that said they will be using that iOS TV app on iOS for this. That app is so, so, so bad. It does not even have a quick rewind/ff (10 seconds or whatever) So you have to use your finger on the tiny bar to go back.

    Apple is making some seriously strange moves these days.

    • lvthunder

      In reply to Stooks:

      I guess we will find out in 2 weeks. I would be surprised if they didn't roll out some of their new content now. There would be no point announcing it now otherwise.

    • scj123

      I am curious why they need to roll out the new Mac Pro before they roll out a service that will mainly be used on iPads and Apple TV, if I had to guess i would say the Mac Pro would be the least used device for watching this service.In reply to Stooks:

      But then I could be wrong :)

  4. provision l-3

    I give Apple credit. Other than the fact that they are making some original content they have pretty much managed to keep the details of whatever they announcing under wraps.

    • Stooks

      In reply to provision l-3:

      Almost every show they are making has been talked about for months on Apple news sites like Macrumors.

      • provision l-3

        In reply to Stooks:

        Right, which is why I said " Other than the fact that they are making some original content ", because what you are point out is what we know. What we don't know is what the service will look like beyond that.

        Will they do what Netflix does and have a ton of original content mixed with license older material but nothing super current? Will they do what Hulu does and have original content along with various TV show episodes showing up right after they air and a smaller movie catalog? Will they do what Amazon does and provide original content to customers along with a small catalog of licensed TV and Movies with the option to rent or buy the rest as well as sell "channel" subscriptions? Will they do what HBO does with HBO Go and depend heavily on original content, forgo other TV all together and have a small catalog of licensed movies? Will they try to add live TV in as an option like DirectTV Now? Will they only offer it on iOS and AppleTV devices or will they produce Apps for Android, Windows, Smart TVs ...? There is far more about this service we don't know than what we do. Which is why I said; "Other than the fact that they are making some original content they have pretty much managed to keep the details of whatever they announcing under wraps." 

        • lvthunder

          In reply to provision l-3:

          My guess (and this is based off of nothing, but my thoughts) is it'll be more like HBO Now and integrated into the TV app. You know not the quantity of original content that Netflix has. You might even see them do the one episode a week thing like HBO does to keep people interested in the service longer. HBO will see a spike when Game of Thrones comes back. If they dumped them all at once people would binge it for a week or two and be done. Now they have to keep coming back every week for a couple months.

          Like I said somewhere else on these comments we will find out in two weeks.

          • provision l-3

            In reply to lvthunder:

            I'm all for blatant speculation as long as it is billed as such. My bigger point was just a nod to Apple for keeping the details secret. It seems like it has been awhile since there was an Apple announcement where the details were leaked out well in advance. Assuming nothing slips out in the next two weeks there is actually the potential for some sort of surprise.

  5. Jorge Garcia

    This silly announcement from Apple made the entire Nasdaq flip its lid today and SOAR higher on zero positive news. This kind of manipulation and fake euphoria is worrisome to is typical of late-cycle shenanigans and tells me investors are desperate to find some kind of "safety" stocks. The smart money, however has already exited the US Stock market altogether, they'd much rather leave mom and pop holding the bag (again).

    • lvthunder

      In reply to JG1170:

      You're joking right. The US market is doing better than most of the others.

    • provision l-3

      In reply to JG1170:

      Both the Nasdaq and Dow were up yesterday well before the announcement happened. The announcement came about an hour before markets closed. What drove yesterday was Merrill Lynch upgrading APPL from hold to buy and upping their price target per share by 30 bucks. FB was all moved to buy and had it's target raised which also contributed to the rally. Both of those happened much earlier in the day than Apple sending out invites.

  6. yoshi

    I personally don't care that much about the news and streaming stuff. What I'm curious about is if they talk about expanding their services to more devices than just smart TVs. I'd love it if they say that iTunes is going to Roku, for example.