Apple has just made its much-awaited video streaming official. At its Services-focused event, the company today announced Apple TV+, it’s new video streaming service that will compete directly with the likes of Netflix and Amazon Prime Video.
Apple has been trying to get into the video streaming service for a while, with the company investing more than a billion into the project. Not only is Apple building the new streaming service, but it is also investing heavily on original content to compete with shows from Netflix Originals.
With Apple TV+, Apple is working on a number of original content — including Oprah’s Toxic Labor and yet another multi-part story focusing on mental health, Steven Spielberg’s Amazing Stories, The Morning Show starring Reese Witherspoon, Jennifer Aniston, and Steve Carell, Steven Knight’s See starring Jason Momoa and Alfre Woodard, Kumail Nanjiani’s Little America, Sesame Street’s Helpsters (for kids), and JJ Abrams and Sara Bareilles’ Little Voice.
Apple TV+ will be available in 100+ countries this Fall.
Apple TV will also now act as the gateway to more shows, unlike Netflix. It will essentially be the central hub or a storefront for (almost) everything you want to watch via Apple TV Channels. Along with Apple’s original content, the company is going to offer “channels” for an additional subscription per channel that will give you access to other shows with Apple TV Channels.
This May, HBO, Starz, SHOWTIME, CBS All Access, Smithsonian Channel, EPIX, Tastemade, Noggin and new services like MTV Hits will be available for a subscription that you pay separately for each channel. That means you will be able to watch the final season of Game of Thrones from the new Apple TV app. Apple TV Channels also works with Family Sharing, so you only have to pay once and let your family members access the same shows and content.
The new video streaming service will be available from the newly redesigned Apple TV app on Apple devices, and Apple is working closely with other companies to bring the service to your other devices. Apple will also be making Apple TV available on the Mac.
The company says it is working with smart TV makers to bring the new service to your TV, and it will likely launch apps for other platforms so the new service is accessible everywhere. It will be available on TVs from Samsung, Sony, LG, Vizio, as well as Roku and Fire TV devices. Apple knows locking its service inside its own ecosystem won’t help, so it’s making the obvious decision to make the platform available on all your devices.