Apple’s chief designer Jony Ive is leaving the company after nearly 30 years at Cupertino. Ive is widely known for designing the iPhone, as well as many other Apple products. Ive’s iconic voice has been the highlight of many Apple promotional videos, too.
Apple today announced that Ive is leaving the company to form his own independent design company. In an exclusive interview with the Financial Times, Ive revealed that he is launching a new creative business called LoveFrom, which will launch fully in 2020. Ive’s LoveFrom will have Apple as its first client, and he hopes to continue working with the company going forward. His transition away from the company will start by the end of this year.
“Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built. After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future,” said Apple CEO Tim Cook.
Apple won’t have an immediate successor to Ive just yet. For now, Evans Hankey, vice president of Industrial Design, and Alan Dye, vice president of Human Interface Design, will report to Jeff Williams, Apple’s chief operating officer.
Ive’s departure from Apple is obviously a huge surprise to everyone in the industry. It will be interesting to see how Ive’s new design venture works with Apple going forward.
<p>I’ll be more interested to see if Ive’s new design venture is as closely tied to Apple as this makes it seem. Strikes me as typical “everything is fine and nothing’s gonna change” morale speak, to me. </p><p><br></p><p>But who knows. Maybe it’s a pre-emptive anti-trust move. ¯_(ツ)_/¯ </p>
<blockquote><em><a href="#438188">In reply to warren:</a></em></blockquote><p>"ruining one of the best keyboards in the history of laptops"</p><p><br></p><p>They keyboards are indeed horrible. I simply hate using my 15inch 2017. That said the ThinkPad (T series) has always had the best keyboards. The Powerbook keyboards were a close second.</p>
<blockquote><em><a href="#438246">In reply to MikeGalos:</a></em></blockquote><p>This is probably your best comment on this site.</p>
<p>The real invocation of the iPhone was the UI, not the "box". Was Ive involved in both?</p>
<p>I think it’s disingenuous to say anyone is surprised by this. People claiming this is a shock departure are snidely trying to suggest some sort of problem has triggered his departure.</p><p><br></p><p>The real talent in life is knowing when to let go and move on, just like Bill Gates did. The company needs to and will survive without him. </p><p><br></p><p>Can’t wait to see what fresh blood brings to Apple design.</p>
<blockquote><em><a href="#438241">In reply to m_p_w_84:</a></em></blockquote><p>I have little confidence that Apple will replace him with someone because of their abilities and merit, instead of their gender, color, or sexual identity. They already succumbed to the identity politics mob once, and the mob is never satisfied.</p>
<p><span style="color: rgb(55, 62, 68);">go teach how to design trash bin and grater to your next company</span></p>