It looks like Apple really is serious about subscription services: Even its flagship product line is moving in that direction.
To be fair, the iPhone can already be had on a subscription-like plan, thanks to the iPhone Upgrade Program and wireless carriers, any one of which is happy to put a customer on a two-year or longer upgrade cycle. But in Apple’s post-earnings conference call last night, Mr. Cook indicated that the firm would accelerate its efforts to get customers on a never-ending upgrade treadmill with ongoing monthly payments by tying the purchase to its recently-launched credit card.
“I’m very pleased to announce today that later this year, we’re adding another great feature to Apple Card,” Cook said during the call. “Customers will be able to purchase their new iPhone and pay for it over 24 months with 0 percent interest.”
This iPhone purchase method will incur no fees, he added, and customers will be able to track their payments directly from the Apple Wallet app on their iPhone.
By the way, customers with Apple’s previous credit card, the Barclaycard Apple Rewards card, have been able to make 0 percent interest payments over the same time period for iPhone and other Apple purchases for years. In fact, that’s how I purchased my latest iPhone.