Apple Vaguely Claims a Services Bonanza

Posted on January 8, 2020 by Paul Thurrott in Apple, Apple TV+, Cloud, Games, iOS, iPadOS, Mac and macOS, Mobile with 21 Comments

Apple today said that its Services business grew dramatically in 2019, but it offered little in the way of hard numbers.

“2019 was the biggest year for Services in Apple’s history,” Apple senior vice president Eddy Cue said in a prepared statement. “We introduced several exciting new experiences for our customers, all while setting the standard for user privacy and security. We begin the new decade with incredible momentum and gratitude to our customers who have shown such enthusiasm for all of our Services, and we continue to celebrate the work of the world’s best creators, storytellers, journalists, and developers.”

Here’s are the cherry-picked milestones that Apple provided. There’s not much here, frankly.

App Store. Over half a billion people visit the Appe Store each week, Apple says. Customers spent a record $1.42 billion between Christmas Eve and New Year’s Eve, a 16 percent increase over the previous year, and $386 million on New Year’s Day 2020 alone, a 20 percent increase and a new single-day record.

Apple Music. Apple provided no growth claims or hard numbers for its Spotify alternative.

Apple TV+. Apple TV+ “is the first and only streaming service to debut instantly in over 100 countries and regions.” So there you go: More countries than content.

Apple Arcade. Apple’s new gaming service now offers over 100 new, exclusive games, and the firm says that the service will add new games and expansions every month.

Apple News. This is the big surprise, given the lack of quality and the fact that no one reads any more: Apple says that News has “over 100 million monthly active users in the US, UK, Australia and Canada.” Somehow.

Apple Podcasts. Apple’s podcast service now offers over 800,000 shows in 155 countries. None of which are exclusive to Apple.

Apple Card and Apple Pay. Apple expanded its Pay service with a new credit card last year, and Apple said little else about it.

Apple iCloud. Over 75 percent of iCloud users are now protected with two-factor authentication, Apple says.

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