Apple Still Thinks Different, Oh Well (Premium)


11 years after his passing, the legacy of Steve Jobs still weighs heavily on Tim Cook and Apple. Maybe it’s time to move on: this “think different” thing is really just about being contrarian for reasons that don’t withstand scrutiny, and it’s not clear to me that Cook or Apple, despite their massive success, are on the right path.

So let’s start with Mr. Cook, who had his Steve “you’re holding it wrong” Jobs moment this week when he was asked a perfectly reasonable question at the Code conference.

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