Apple is Raising App Store Prices in Europe and Other Countries

Posted on September 20, 2022 by Laurent Giret in Apple, iOS, Mobile with 14 Comments

Apple will be raising the price of apps and in app-purchases in Europe and a couple of other markets on October 5. The affected countries include all territories that use the euro currency as well as Sweden, Poland, Chile, Egypt, Pakistan, Japan, South Korea, Malaysia, and Vietnam. 

“In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, being value added tax (VAT) and corporate income tax (CIT) at 5% rates respectively,” the company explained yesterday. Apple didn’t go into details about the price increases in other markets, though the US being unaffected is probably a consequence of a stronger dollar compared to other currencies right now. 

The company has already shared its updated price tier charts for all markets affected by the upcoming price increases. In Euro territories, app and in-app purchases currently priced at €0.99 will soon cost €1.19, while items priced at €10 will soon cost €11.99. 

These upcoming price increases won’t apply to auto-renewable subscriptions on the App Store. Indeed, Apple said that developers offering subscriptions can choose to maintain current prices for existing subscribers. 

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