Apple Makes App Store Pricing More Flexible

Apple announced this week that it was overhauling pricing capabilities on its App Store and adding 700 new price points developers can use across the world. In the US, the minimum price point for apps is now $0.29, and the maximum can go as high as $10,000.

“Under the updated App Store pricing system, all developers will have the ability to select from 900 price points, which is nearly 10 times the number of price points previously available for most apps. This includes 600 new price points to choose from, with an additional 100 higher price points available upon request,” Apple explained.

The image below details all available price steps that increase incrementally as developers choose higher price ranges for their apps.

In addition to these big updates for App Store pricing, Apple will also give developers new tools to manage the pricing of their apps globally. App developers will also be able to choose to enable or disable in-app purchases per market.

Apple emphasized that it was the biggest update to App Store pricing since the launch of the App Store on the iPhone 3G back in 2008. The update also comes as Apple is being pressured to open up app distribution on iOS. The EU’s Digital Markets Act, which will be applicable on May 2023, will require Apple to allow iOS users in Europe to download apps from alternative app stores.

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