Apple Store Now Better Shows All Specs Choices to Mac Buyers

Apple has quietly updated its Apple Store website to give Mac buyers more ways to configure their Macs. As spotted by MacWorld, instead of providing a couple of pre-configured models that can be tweaked, Mac store pages now guide customers through all specs that can be customized, including the nano-texture display option on MacBook Pros.

For example, if you try purchasing a new MacBook Pro, you first have to choose your screen size (14-inch or 16-inch), then your color, display type, chip (M5, M4 Pro, or M4 Max), memory configuration (up to 128GB), and SSD storage. You also get to choose the power adapter you want (70W or 96W), keyboard configuration, and Apple software like Final Cut Pro or Logic Pro, and you’d like to have preinstalled.

Overall, the new Mac configurator is well done, and what didn’t change is that Apple still charges a lot for additional memory ($400 for 32GB instead of 16GB) and storage ($600 for 2TB instead of 512GB). Moreover, if you choose an M4 Pro or M4 Max chip, it’s now clearer that you can choose your processing power with extra CPU and GPU cores that will also cost several hundred dollars more.

MacWorld believes that this new configuration system may allow Apple to offer even more choices of CPU and GPU cores for its upcoming M5 and M5 Max chips. According to Bloomberg’s Mark Gurman, we should see the two new chips launch in new MacBook Pro models to be released between February and March. The base M5 chip made its debut in the updated iPad Pros, 14-inch MacBook Pro, and Vision Pro released back in October.