Tim Cook Confirms Apple Will Announce New Products Starting on Monday

Apple CEO Tim Cook confirmed today that the company will launch several new products over the course of several days, with the first product reveal coming on Monday, March 2. In a post on X, the exec said that the company has “a big week ahead,” adding a teaser video showing an Apple logo being drawn by a human hand on an aluminum surface.

A big week ahead. It all starts Monday morning! #AppleLaunch pic.twitter.com/PQ9gM2Gl2r

— Tim Cook (@tim_cook) February 26, 2026

Bloomberg’s Mark Gurman previously reported that Apple could announce at least five new products very soon. Here’s what we’re likely going to see Apple announce over three days, with the product reveals ending with a media event on Wednesday, March 4:

• iPhone 17e with A19 chip
• New entry-level MacBook with an iPhone chip
• New iPad with an A18 chip
• 11-inch and 13-inch iPad Airs with M4 chips
• 14-inch and 16-inch MacBook Pros with M5 Pro and M5 Max chips

Gurman also said that a new Apple Studio Display and Mac Studio desktop are also in the pipeline, but they will likely be announced later this year. Also coming later this year are redesigned MacBook Pros with a touch-enabled OLED display and the same Dynamic Island feature that replaced the notch on recent iPhone models.