10 years ago, a brand new iPhone cost $199. Today, an iPhone XS Max starts at $1099. What happened?
Recent Apple Stories
In the midst of its new product announcements, Apple quietly raised the prices on the Watch and iPhone.
Apple's flagship iPhones of the year are finally here. Meet the iPhone Xs, and the iPhone Xs Max.
Apple introduces a 6.1-inch iPhone for those who can't afford the premium iPhone Xs and iPhone Xs Max models.
Apple's next big watchOS update ships September 17.
Apple launches upgraded Watch with a bigger display.
Apple mistakenly reveals the names of its next iPhones hours ahead of launch.
iPhone Xs Max.
Apple's largest iPhone model of the year will reportedly feature a new Max branding.
Apple's upcoming Series 4 Watch leaks ahead of official reveal.
Apple's new iPhone XS devices leak ahead of official announcement.
Loads of Apple hardware incoming.
We now have confirmation that Huawei has surpassed Apple to become the world's second-biggest maker of smartphones.
Netflix starts testing a new payment method to avoid having to pay the Apple tax.
Apple reportedly launching new MacBook Air and Mac Mini later this year, along with three new iPhones, Apple Watches, and iPad Pros.
Latest patent suggests Apple is looking into adding multi-user support to Siri.
Apple starts rolling out new Friends Mix playlist for Music subscriber as Tim Cook raises concerns about humanity in music.
Apple reported yet another record quarter. And yet Huawei also surpassed it as the second-biggest smartphone maker.
Apple's next iPhone could come with a dual-SIM option, highlighting a shift in strategy at Cupertino.
Google's new Chromebook aims at Windows and Mac's infamous problems.
Here is your first look at Apple's upgraded charging case for AirPods, now with a LED indicator and wireless charging.
We are only a few months away from the release of Apple's next iPhones, and here is your first potential look at the upcoming iPhones.
The powerful new MacBook Pros reportedly suffered from unexpected thermal throttling that is now fixed with new software update, according to Apple.
Apple's HomePod is reportedly getting some much-needed features with iOS 12.
Apple confirms its fix for the MacBook Pro keyboards to prevent dust in internal documents.
Be aware, Microsoft. Adobe is bringing full Photoshop to the iPad.