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We’re All Being Tracked (Premium)

Paul Thurrott
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We're All Being Tracked


Thanks to the ever-increasing integration of technology into our personal lives, we’re being tracked more than ever. This tracking can be desirable and explicitly enabled or it can be creepy and automatic, something that happens silently in the background and seemingly without our our knowledge or choice. Or it can be some combination of the two.

I’m of two minds when it comes to tracking. I’m not as concerned about privacy as some seem to be, but then I live a fairly transparent semi-public life. But like many of you, I’ve been taken aback by the weird and impossibly coincidental nature of some tracking incursions. I’m sure we all have a Google story to tell.

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