Premium

Google: Ads Don’t Ruin the Web, Site Owners Do (Premium)

Avatar
40
Google: Ads Don't Ruin the Web, Site Owners Do

Google will turn on the so-called "ad-blocker" in its Chrome web browser tomorrow. But don't get too excited. As I pointed out earlier, this isn't a real ad blocker. And if you want to block ads in Chrome, you'll still need a third-party extension.

"While most advertising on the web is respectful of user experience, over the years we've increasingly heard from our users that some advertising can be particularly intrusive," Google's Chris Bentzel writes. "Chrome will tackle this issue by removing ads from sites that do not follow the Better Ads Standards."

Gain unlimited access to Premium articles.

With technology shaping our everyday lives, how could we not dig deeper?

Thurrott Premium delivers an honest and thorough perspective about the technologies we use and rely on everyday. Discover deeper content as a Premium member.

Become a Premium Member Create a Free Account