Google will turn on the so-called “ad-blocker” in its Chrome web browser tomorrow. But don’t get too excited. As I pointed out earlier, this isn’t a real ad blocker. And if you want to block ads in Chrome, you’ll still need a third-party extension.
“While most advertising on the web is respectful of user experience, over the years we’ve increasingly heard from our users that some advertising can be particularly intrusive,” Google’s Chris Bentzel writes. “Chrome will tackle this issue by removing ads from sites that do not follow the Better Ads Standards.”