There are 100 Million Amazon Prime Subscribers

There are 100 Million Amazon Prime Subscribers

The normally secretive Amazon has finally detailed a key metric of its success: It now has over 100 million Prime subscribers.

The number was provided publicly by CEO Jeff Bezos to shareholders in the firm’s annual shareholder letter. This marks the first time that Amazon has supplied a hard number for Prime subscribers, which pay a $100 annual fee.

“13 years post-launch, we have exceeded 100 million paid Prime members globally,” the letter notes. “In 2017, Amazon shipped more than five billion items with Prime worldwide, and more new members joined Prime than in any previous year – both worldwide and in the U.S.”

Additionally, the letter noted that Amazon has made Prime Now, which promises free deliveries in under two hours, available to subscribers in over 50 cities in nine countries.

Bezos also noted that its Music Unlimited service, which is not directly tied to Prime and requires a separate subscription fee, has expanded to over 30 new countries and doubled in subscriber size in the past year. The service has “tens of millions of paid customers,” the firm reiterated. ([Amazon publicly revealed this soft number for the first time earlier this month](Earlier this month, ).)

As I’ve noted in the past, Amazon’s ability to combine physical and digital perks for subscribers is an advantage that no competitor can match.

And Amazon’s public disclosure about Prime follows a March leak the detailed the Prime Video service, which is part of the Prime membership. That leak of internal data showed that 26 million people use Prime Video regularly


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Conversation 4 comments

  • Patrick3D

    19 April, 2018 - 10:56 am

    <p>Prime + Music Unlimited for me. I'm not sure how long this has been a thing but last night a video creator on Youtube (Angry Video Game Nerd) released a video on Amazon Prime Video before uploading it to Youtube. They are getting revenue from it, not sure if just from ads or if Amazon pays a per view royalty. It seems they are going through a company that is bringing Youtube'r/Independent content to the service. Makes me wonder if Amazon is going to try and compete directly against Youtube?</p>

  • Chaoticwhizz

    19 April, 2018 - 12:28 pm

    <p>I don't understand what this is trying to say:</p><p><br></p><p><span style="color: rgb(0, 0, 0);">&nbsp;([Amazon publicly revealed this soft number for the first time earlier this month](Earlier this month, ).)</span></p><p><br></p>

    • Chris Payne

      19 April, 2018 - 1:07 pm

      <blockquote><a href="#264285"><em>In reply to Chaoticwhizz:</em></a></blockquote><p>Proofreading is lacking on this site.</p>

      • xperiencewindows

        19 April, 2018 - 1:43 pm

        <blockquote><a href="#264294"><em>In reply to unkinected:</em></a></blockquote><p>Seriously – as a reader of the site, I'm curious about what I can expect to be put in place in regards to improving the level of writing, as well as the proof-reading that's done before an article is published. Yes, I know Paul has mentioned before that due to the nature of the industry, you have to move fast and sometimes, you take speed over quality. But it's consistently poor enough that it's been publicly brought up in the site forum.</p>


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