There’s no official announcement yet, but it looks like Google will soon rename its Project Fi wireless service to Google Fi.
News of the name change comes via Reddit, where a contributor posted a photo of a pamphlet that came with his new Google Pixel purchase. It uses Google Fi branding instead of Project Fi.
This change is in keeping with the broader branding shift that I noted in Android: Going, Going, Gone (Premium): Google, like Microsoft before it, is emphasizing its own corporate brand wherever possible over individual product brands.
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But it may also signal that Project Fi has left the “project” stage and that it is now a mature Google service with a future. I hope so: I rely on Project Fi and value this service immensely.
Anyway, the name change is great.
Bats
<p>Finally! LOL…it seems that I am always evangelizing for this service and everytime I say "Project Fi" to people they think it's some top secret experiment. </p><p><br></p><p>Hopefully when I get my Pixel 3 XL (Mary Jo Foley edition), I can stick my "Google" Fi Sim into the Pixel 2 XL.</p>
skane2600
<p>Sure, there's Google Fi, but what about Google Fee, Fo, and Fum?</p>