Google Tweaks Search for Timely Topics

Posted on June 25, 2021 by Paul Thurrott in Cloud, Google with 4 Comments

Google today announced that it will tweak Search results when a developing issue is happening so that users understand things might change.

“While Google Search will always be there with the most useful results we can provide, sometimes the reliable information you’re searching for just isn’t online yet,” Google’s Danny Sullivan writes. “This can be particularly true for breaking news or emerging topics, when the information that’s published first may not be the most reliable.”

Google says that it has trained Search to understand when a news story or other topic is rapidly evolving. And it will now show a notice—“It looks like these results are changing quickly”— indicating that you may want to check back later when there’s information available from a wider range of sources.

This change is rolling out now in the U.S. in English and will expand to other markets quickly. You know, because it’s a rapidly evolving feature.

Tagged with

Join the discussion!


Don't have a login but want to join the conversation? Become a Thurrott Premium or Basic User to participate

Comments (4)

4 responses to “Google Tweaks Search for Timely Topics”

  1. waethorn

    Oceania was at war with Eastasia: Oceania had always been at war with



  2. mattbg

    OK - I thought this is what Google News was for.

    We really need more competition in this space.

    • lvthunder

      They are trying to be like the social media companies with warning labels. Notice the warning says reliable sources. At least in the US a reliable source is a topic for debate.