Google Plans to Improve Chrome With Machine Learning

Posted on June 10, 2022 by Laurent Giret in Cloud, Google, Google Chrome, Web browsers with 5 Comments

Google detailed this week some upcoming improvements coming to its Chrome browser with the help of machine learning. Some of Chrome’s accessibility and security features already use machine learning to make the web safer and more inclusive, and the Chrome team is now building an ML model to make notification permission prompts less annoying.

In the next release of Chrome, the web browser will use machine learning to predict when permissions prompts are unlikely to be accepted by users based on their previous interactions with similar prompts. The machine learning model, which will run entirely run on the device, will silence these permissions requests after evaluating that users are unlikely to grant them.

The Chrome team is also exploring the use of machine learning to dynamically change the buttons on the Chrome toolbar on Android depending on the type of activities you’re more likely to do at a specific time of the day. “In the near future, we’ll be using ML to adjust the toolbar in real-time – highlighting the action that’s most useful in that moment (e.g., share link, voice search, etc.). Of course, you’ll be able to customize it manually as well,” the team explained.

Having an inconsistent UI on such an essential app as a web browser may not exactly sound like the best idea, but Google is being reassuring about it. “Our goal is to build a browser that’s genuinely and continuously helpful, and we’re excited about the possibilities that ML provides,” the team said. Because all these features are powered by on-device machine learning models, the Chrome team also emphasized that “your data stays private, and never leaves your device.”

Tagged with ,

Join the discussion!


Don't have a login but want to join the conversation? Become a Thurrott Premium or Basic User to participate

Comments (5)

5 responses to “Google Plans to Improve Chrome With Machine Learning”

  1. rm

    They are over thinking this. Just allow people to customize what options are on the toolbar and if they really need to, let them make rules to determine when options are available dynamically. Don't make people mad when they can't find options when they are having a day different then most others.

  2. chrisrut

    Whether they've done any of the rest correctly I cannot say, And I've had little to say about Google's efforts in security, but this is the only acceptable "trust model" for deep integration of AI and user, and I hope it will be implemented far and wide.

    "Because all these features are powered by on-device machine learning models, the Chrome team also emphasized that 'your data stays private, and never leaves your device.'"

    On-device machine learning - and the data stays where it (literally) belongs.

  3. karlinhigh

    If they can use the machine learning feature to identify and block tech support scam popups, that would be AWESOME.

  4. Daekar

    I can't imagine how they come up when this stuff. An unpredictable browser UI is at the bottom of my wish list, especially on a little mobile screen. I don't care how good they think their ML algorithms are...

    • benhaube

      I agree. I have no idea why they think this is going to be a clever idea. Just give people the option to customize the UI the way they want it. There is no need to have a UI that changes, and it is going to be confusing for a lot of people.

      I don't use Google Chrome on my desktop or Android, so it doesn't really matter that much to me. I just don't really get it. I was on Firefox for a long time, but I have recently switched to Edge. I have really liked it so far.

Leave a Reply