Twitter Launches Twitter Blue for Business

Twitter has announced yesterday Twitter Blue for Business, a new version of its Twitter Blue subscription for businesses. The company is currently testing Twitter Blue with a small group of businesses that now have gold checkmarks and square profile pictures on Twitter.

Companies subscribing to Twitter Blue for Business will be able to choose affiliated accounts, which can be individuals, businesses, or brands. These affiliated accounts will be also verified, and they will get a small rectangular badge showing the profile picture of their parent company right next to their blue or gold checkmark.

“By creating this connection, we’re making it possible for businesses to create networks within their own organizations–on Twitter. Businesses can affiliate their leadership, brands, support handles, employees or teams. Journalists, sports team players or movie characters can all be affiliated,” the company explained yesterday.

While it’s likely a good idea to better differentiate brand accounts from those from individuals on Twitter, this does make the company’s badge system more complex. In addition to blue checks for Twitter Blue subscribers, there is now a gold check for accounts with Twitter Blue for Business subscription, grey checks for government accounts, and square badges for affiliated accounts. Moreover, Twitter continues to apply an “Official” profile label to select brands and media outlets.

Twitter plans to make Twitter Blue for Business available to more organizations next year. “In the future, we plan to layer more value into the offering to help businesses and their affiliates get the most from Twitter,” the company said yesterday.

In other Twitter-related news, Elon Musk made a poll on Sunday to ask Twitter users if he should step down as the CEO of Twitter, adding that he would “abide by the results of this poll.” Well, 57.5% of participants told Elon Musk that he should quit, but the exec has yet to follow up on his words.