Elon Musk Announces Ad Revenue Sharing Program for Twitter Blue Subscribers

Elon Musk announced today that Twitter will start sharing some of its ad revenue with Twitter Blue subscribers. Musk shared the news on Twitter and the announcement was pretty vague, but this ad revenue sharing program is something that the Twitter CEO has previously teased.

“Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads. To be eligible, the account must be a subscriber to Twitter Blue Verified,” Musk tweeted today.

To be eligible, the account must be a subscriber to Twitter Blue Verified

— Elon Musk (@elonmusk) February 3, 2023

In another tweet related to this announcement, Musk said that “Twitter needs to be where a creator is most highly rewarded for their time & talent.” Other social platforms such as YouTube, Twitch, or TikTok also share ad revenue with content creators, but Twitter has yet to detail what Twitter Blue subscribers can expect from these new revenue-sharing opportunities.

Twitter Blue currently costs $8/month if you subscribe on the web, or $11 if you subscribe via Apple’s App Store or Google Play Store. In addition to the blue checkmark, Twitter Blue provides some extra features such as the ability to edit and undo tweets, longer video uploads, and priority rankings in conversations. Twitter Blue subscribers are also seeing 50% fewer ads on the “Following” and “For You” feeds.

Until recently, Twitter Blue was only available in the US, Canada, Australia, and New Zealand, but Twitter users in Japan, Saudi Arabia, France, Germany, Italy, Portugal, Spain, and the UK can now subscribe as well. To be eligible, you’ll need to confirm your phone number and make sure that your account is over 90 days old.