Twitter announced yesterday that it will start removing all legacy verified checkmarks on April 1st. Individuals who want to keep their legacy checkmark will need to sign up for Twitter Blue starting next month.
Following its launch in select markets, Twitter’s revamped Blue subscription is now available globally. It costs $8/month if you subscribe on the web or $11/month if you subscribe via the Twitter iOS and Android apps.
In addition to the blue checkmark, Twitter Blue subscribers can enjoy 1080p video uploads, the ability to post longer videos and tweets (up to 4,000 characters), the Edit tweet feature, and more. However, Twitter is still working on prioritizing tweets from verified users in search, replies, and mentions. The company has also yet to reduce by half the number of ads Twitter Blue subscribers see by half.
On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks. To keep your blue checkmark on Twitter, individuals can sign up for Twitter Blue here: https://t.co/gzpCcwOpLp
Organizations can sign up for https://t.co/RlN5BbuGA3…
— Twitter Verified (@verified) March 23, 2023
For organizations, Twitter has launched a separate Twitter Verified Organizations program that provides a gold checkmark and square avatar for businesses or non-profits, or a grey checkmark and circular avatar for governmental organizations. Verified organizations can also add affiliated accounts, which will automatically get a blue checkmark and affiliate badge on their profile.
If Twitter Blue costs $8/month for individuals, Twitter’s Verified Organizations program is much more expensive with a $1,000/month cost in the US. There’s also a fixed $50 cost for adding any affiliate account.
The Twitter Verified Organization program is currently available in 15 markets including the US, Canada, Australia, and the UK. Organizations can apply for the program on this page, and Twitter plans to expand it to more markets soon.