Twitter Loses its Bird Logo as Part of ‘X’ Rebranding

Twitter’s bird logo is now gone as Elon Musk announced that the platform is being rebranded to ‘X.’ A temporary X logo has gone live on the platform, and the x.com domain also redirects to twitter.com as part of the transition.

“Soon we shall bid adieu to the twitter brand and, gradually, all the birds,” Musk tweeted yesterday. X Corp. was previously established earlier this year as the official successor to Twitter.com.

And soon we shall bid adieu to the twitter brand and, gradually, all the birds

— Elon Musk (@elonmusk) July 23, 2023

It’s a pretty risky move to abandon a brand and logo that have been part of the Internet since 2006, but Musk apparently believes that that’s no big deal. In a reply to a tweet asking him what we should call “retweets” going forward, Musk said that “that whole concept should be rethought.” That’s certainly easier said than done, however.

Linda Yaccarino, the new CEO of Twitter is also bullish about the transition from Twitter to X, which will be more than just a rebranding. X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine,” the exec tweeted.

X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.

— Linda Yaccarino (@lindayacc) July 23, 2023

Elon Musk seems to have developed a strange obsession for the “X” letter over the years. Back in 1999, Musk co-founded an online bank named X.com, and the company was later absorbed by PayPal. Musk later launched his aerospace company ‘SpaceX’ back in 2002, and he launched a new AI startup named ‘xAI’ last month.

It remains to be seen if Musk’s bold plans for Twitter and this rebranding to “X” aren’t going to alienate users and advertisers. If you remember the debacle around the Windows 8 Start Menu, people usually hate drastic changes. And it also doesn’t help that the letter “X” is commonly used to designate media that are intended for adults only.