X/Twitter Launches Hiring Platform in Private Beta
- Laurent Giret
- Aug 28, 2023
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X, the company formerly known as Twitter, has launched a new hiring site in private beta. The new platform called “X Hiring” allows organizations to post job listings with the promise to “reach millions of relevant candidates.”
The private beta is currently only accessible for companies paying for X Verified Organizations, which has a base subscription price of $1,000/month in the US. That should already make it a non-option for most small businesses, but X is probably not the best platform to find candidates in the first place. Does the “x.com” domain sound like the best place to look for a job or candidates? Yeah, probably not.
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Apply for the Beta today 🚀: https://t.co/viOQ9BUM3Y pic.twitter.com/AYzdBIDjds
— Hiring (@XHiring) August 25, 2023
Unlike LinkedIn, Twitter/X isn’t a professional social network, and users aren’t required to share their real name and details about their current and past jobs. Organizations looking for serious candidates on X are probably more likely to see applications from trolls, unfortunately.
In a reply to a post on X criticizing LinkedIn, Elon Musk had nothing positive to say about the Microsoft-owned platform. “People send me LinkedIn links sometimes, but the cringe level is so high that I just can’t bring myself to use it, so I ask for the resume or bio to be emailed. We will make sure that the X competitor to LinkedIn is cool,” Musk said.
The X owner has an ambitious plan to turn the platform into an “everything app,” but the fact is X and LinkedIn have completely different audiences. And LinkedIn is already a massive platform with over 930 million members in more than 200 countries.
Despite Facebook recently crossing 3 billion users, Meta shut down its Jobs on Facebook product earlier this year. That probably tells something about how hard it is to compete with LinkedIn today.