Microsoft’s Opportunity To Capitalize on Data Privacy (Premium)

Brad Sams

The past few weeks have been filed with headlines with everything from your entire digital life has been stolen to images of Mark Zuckerberg testifying before Congress. While the verdict is still out if the Cambridge Analytics scandal is going to have any significant impact on Facebook's longevity, it has done one thing, opened the door to the conversation about your digital privacy.

It's almost a bit humorous too, that this is the topic that is making consumers become aware of how they can be exploited online. No, it's not the almost weekly data breaches that expose your financial information to the criminals of the world, it's that a company was able to scrape all your likes and activity to be targeted for political gains.

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