Instagram is testing another new feature for its Stories experience. This time around, it’s more to do with the community than helping Instagram aggressively gain new users.
The social network is testing a new Fundraiser sticker that will allow users to donate to nonprofits through the app. Users will be able to select from a list of nonprofits to donate to, add the sticker to their story, and people viewing their stories can then directly donate to the nonprofits through Instagram. The feature works similar to Facebook’s own Donate buttons, and it looks pretty simple to use:
Instagram is working on "Donation" sticker
It lets users to start fundraisers for their favorite non-profits pic.twitter.com/hrhjkpPNpM
— Jane Manchun Wong (@wongmjane) February 18, 2019
As TechCrunch notes, however, Instagram might actually have a different motivation behind the feature than just to help nonprofits and the community. “We are in early stages and working hard to bring this experience to our community. Instagram is all about bringing you closer to the people and things you love, and a big part of that is showing support for and bringing awareness to meaningful communities and causes. Later this year, people will be able to raise money and help support nonprofits that are important to them through a donation sticker in Instagram Stories. We’re excited to bring this experience to our community and will share more updates in the coming months.” a spokesperson from Instagram told the blog.
However, when users donate through Instagram, the company will likely be able to keep data on their credit cards (unless you obviously remove that manually), allowing it to offer seamless payments on other parts of the network. So for example, once you donate to a charity through the new Fundraiser stickers, Instagram will store your credit card data, and when you are purchasing things through Instagram’s shopping experience, you will get an instant checkout experience. It’s certainly very clever, and kind of evil at the same time. When Facebook originally launched its Donate buttons, the company said it would make it quick for users to not to store their credit card data, but the company made it much harder than promised, and Instagram might take the same route.