Instagram Opens up AR Effects for Stories to Everyone

Instagram is soon going to be a ton of new AR effects. Facebook, the owners of Instagram, just announced the public beta of its Spark AR app, a program that’s used to create AR and 3D Effects for Facebook platforms, including Instagram.

Facebook is announcing the public launch of Spark AR with a public beta this week, meaning you will now be able to create your own AR effects for Facebook. Starting with Instagram.

Instagram is getting a new Effects Gallery section within Instagram Stories where users can explore these new AR effects created by other Instagram using Spark AR. The idea here is very similar to Snapchat’s Lens Studio, which has existed for a fairly long time.

Facebook has worked with some designers to make some impressive AR effects, to begin with, but you should soon start seeing new AR effects created by regular users. Instagram will even show effects created by a user within their profile, which is pretty cool.

You can checkout Spark AR here if you want to make your own AR effects for Instagram.