Opera Launches E-Commerce System in Europe

Posted on February 17, 2021 by Paul Thurrott in Web browsers with 1 Comment

Opera announced today that it is launching in-browser e-commerce functionality with a cashback and payments solution and a standalone wallet app. It’s called Dify, and it will be available only in Europe.

“Every day, millions of people shop online and make their payments using Opera browsers.” Opera’s Krystian Kolondra says. “Opera has a track record of growing audiences and then improving their experiences to make them more engaging. We think this is one of the highest-potential areas: With Dify, we are making the browser and a superior wallet work better, together, to improve users’ shopping experience and also make it financially rewarding”.

According to Opera, Dify targets “a young, fast-growing set of power shoppers who could benefit from installing the Dify wallet app.” The Dify app provides free accounts, a free virtual MasterCard debit card, and cashback integration, whereby users receive e-commerce cashback for purchases made on partner websites accessed in the Opera browser. The browser will also gain a new shopping mode that protects users’ data while they’re shopping by disabling third-party extensions.

The Dify app and the cashback service are now available in Spain in beta, and Opera says that more European markets will follow in the future.

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Comments (1)

One response to “Opera Launches E-Commerce System in Europe”

  1. dftf

    Let's hope this turns-out better than the "VPN" feature, which is actually just Secure DNS, and so deliberately titled misleadingly...

    Honestly, the only good thing with the Opera browser is how it displays bookmarks: laid-out like a home-screen. But otherwise, why bother? Looking at my Android phone right now, it says I've got the latest 16 Feb 2021 update, which the release-notes say proudly "we've upgraded to Chromium 87". Well, that's nice, seeing as Chromium 88 is the latest major version in the stable channel, which Chrome, Edge, Brave and Vivaldi are all using, and so, unlike you, won't affected by any of the recent zero-day security issues.

    I guess if you're on a contract with very-limited data (or PAYG) the "Extreme Data-Savings Mode" can be useful, though do remember this works by loading the site on their servers, then reencoding a lightweight version of the page back to you. So for all HTTPS sites, they break the encryption on their server-side so they can then reduce the page size, before re-encrypting it in their own format. So I'd advise against doing any banking or sensitive stuff on it, as, for a moment, that site is unencrypted on their servers...

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