Microsoft Still Doesn’t Get Consumers (Premium)


Nothing says more about Microsoft’s inability to understand consumers than the pointless new features it’s adding to the new Edge on both desktop and mobile. In fact, this is proof that there are still corners of Microsoft that are still stuck in a now-distant past in which everything it did for individuals actually mattered.

Today, Microsoft, for the most part, gets it. The firm supports open standards and open source. It partners with every company and organization imaginable, with both friends and foes alike. And most important, it makes pragmatic decisions based on reality and not on out-of-date assumptions about a client dominance that ceased to be relevant many years ago. The new Microsoft plays to its strengths, which involve a core constituency in the enterprise, and productivity and cloud services.

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