What Tracking Protection Can’t Protect Against (Premium)


The promise of new web browsers like Microsoft Edge is that you can get the good parts of Google without the bad. But a recent episode has me wondering whether more protection is needed.

“I visited New Balance's website yesterday in the new Edge to look for a new pair of sneakers,” I tweeted last week, describing this incident. “Today, I'm seeing ads for New Balance all over the web. So much for anti-tracking technology.”

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