The demise of 3rd party cookies, FLoC, and BAT

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Steve and Leo had an interesting discussion on the death of third party cookies and Google’s attempt to replace them with the FLoC concept. EFF’s take on FLoC https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea

At first, turning off 3rd party cookies broke a lot of sites. After Safari 13.1 turned 3rd party cookies off by default, most websites magically started to work without 3rd party cookies. Thanks Apple.

I’ve been playing around with Brave ads, Basic Attention Tokens (BAT), and BAT tipping. It could use refinement but I prefer this ad concept and hope it succeeds.

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